The latest supermarket share figure show a strong performance for Dunnes Stores, as it posts a sales increase of 2.6% to hold its 21.2% share of the market.

The statistics from Kantar Worldpanel, for the 12 weeks ending July 20th, show Dunnes has managed to increase footfall levels within the past two months - largely by drawing in customers with branded promotions.

Branded sales have grown in value terms by 5% in this period.

Traditionally branded products have been a core strength for Dunnes, and it has used their appeal to draw back customers, Kantar says.

Meanwhile, Lidl and Aldi are both continuing their growth streaks.

Both discount retailers achieved record market shares this period, with Lidl's share now standing at 8.4%, while Aldi boasts an 8.3% share.

On the flip side, SuperValu has seen a strong performance among its own brand products. While the shift to cheaper own label goods has led to a slight drop in value sales, SuperValu has posted a record number of shoppers this period.

Kanatar says 73.6% of Irish households shopped in SuperValu over the past 12 weeks - up 94,000 customers compared with last year.

While Tesco lags behind the market - mainly as a result of decreased customer spend in store.

The average shopping trip there fell in value by €1.60, as fewer items were placed in baskets.

Overall grocery market growth has remained subdued at just less than 1%. But there are signs of a boost in Dublin, where the value of grocery sales has increased by 5.4%.

Grocery inflation stands at 1.9% for the 12 week period ending July 20th - down slightly from 2.2% last period.