Communicorp One is seeking an experienced individual for a newly created role as Commercial Insights & Planning Specialist, who will be a key member of our new Communicorp One national sales team.

Data insights and measurement will form the backbone of the Communicorp One sales strategy, linking together a variety of commercial products and platforms to create truly engaging concepts for audiences and commercial partners.

The key focus of this role is to add a strategic planning edge to the Communicorp One solutions and commercial team. The chosen candidate should have the ability to create actionable insights from audience and consumer data and to measure, track and analyse the performance of client campaigns on the stations. He or she will also have the ability to shape suitable commercial strategies in response to client briefs.

This is a great opportunity for a talented, ambitious and highly driven individual to work with two amazing national broadcast brands Today FM and Newstalk, along with a brand new sales entity.

The ideal candidate should:

• Have a deep understanding of customer journey planning and the ability to turn complexity into clarity;
• Have the ability to create a strategic rationale to spark brilliant ideas and commercial campaigns;
• Be equipped with strong analytical capabilities but with a creative leaning;
• Have worked in a demanding team-centred environment and be capable of holding their own in debates between commercial and editorial;
• Have a great working knowledge of the changing media landscape, particularly digital;
• Have the necessary commercial nous to transform client briefs into solutions that work on-air, online or on-street;
• Have great presentation and written skills and the ability to communicate persuasively with commercial colleagues and clients.

Required Skills & Qualifications:

• Previous experience in marketing / market research / business strategy, ideally as a planner or a research & insight analyst in an agency or advertiser environment
• A strong knowledge of market research tools such as TGI, media audience research such as JNLR, Comscore and online analytics tools;

Please reply in confidence to Deborah Carpenter, Head of Commercial Solutions: dcarpenter@communicorp.ie with a full CV to match the skills and expertise outlined above.

Closing date: Friday December 5th