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New system to allow people 'crowd-check' Dundrum Town Centre before shopping

The Dundrum Town Centre in Dublin is to install a crowd-check system on its website next month. I...
Jack Quann
Jack Quann

11.44 11 Jul 2020


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New system to allow people 'cr...

New system to allow people 'crowd-check' Dundrum Town Centre before shopping

Jack Quann
Jack Quann

11.44 11 Jul 2020


Share this article


The Dundrum Town Centre in Dublin is to install a crowd-check system on its website next month.

It will allow members of the public see how busy Ireland's largest shopping centre is before they go and visit it.

A similar system is already being used by other Hammerson outlets in the UK, which owns 50% of the centre.

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Don Nugent is the director at Dundrum Town Centre.

He told Down to Business: "The crowd check hasn't been put on to the website yet Bobby, it's earmarked for early August."

"What we have is we've done the calculations on the number of people that we can have in the centre safely at any one time.

"We have quite a sophisticated footfall counting system in the building.

"The way that works - I can look at it on my phone, for example - is that we can look at the number of people that are in the building at any one time".

He said this is based on "the number of people in, the number of people out, and we have a maximum number.

"So we've set our devices at a 75% trigger - if it gets to 75% of that maximum capacity, we'll start putting measures in place if we need to.

He said this would include "queuing people outside the building, letting some people out and maximising the number of cars into the centre.

"We haven't had to do that yet but we do have a plan in place".

"The feedback we've got from customers is that they're glad we have the measures in place, they're glad we have the people in place - especially at peak times - to marshal customers.

"Trying to keep it normal, trying to have all the services going and business as usual as best we can is the objective.

"But obviously our priority has to be the safety of our staff and customers - that will always be the case".

He added that footfall at the centre has seen "gradual growth" week-on-week.

"People tend to stay for a shorter period, but they are generally on a mission  - they're not coming to browse.

"So the feedback we're getting form our tenants is that the average spend has increased and the conversion rate has consistently increased".

"So we're actually presently surprised at the levels of turnover that our tenants are experiencing -  in some cases beating last year's sales.

"It's early days, we'll see how it's going."

New system to allow people 'crowd-check' Dundrum Town Centre before shopping

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Main image: Dundrum Town Centre. Picture by Hammerson

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