This week we've been out and about at the Seapoint Clinic - a premium, high-tech clinic in south-Dublin which offers specialised cosmetic dental treatments.
It used to be only teenagers and people in their early 20s who'd have cosmetic braces - and older people who would opt for veneer. But now they are seeing people of all ages opting for cosmetic dental treatments.
The product that we were most interested in was a new service called Smile Design - it allows you to sit down with a dentist to co-design a new smile.
You can visualise what the end result will look like before deciding to undergo the dental work.
Dr Tom Linehan took a look at my teeth, and talked us through the business.
You can listen back to the podcast and watch a clip from the visit below:
Bobby gets to see what his perfect smile would look like..Tune into Down To Business from 10am. www.newstalk.com
Posted by Newstalk 106-108 fm on Saturday, 1 August 2015