This week Down to Business headed to the north-west to get a feel for the commercial landscape in Donegal. Local legend Brian McEniff joined the show to talk business and gaelic football.

He is the owner of six hotels across four counties under the Brian McEniff Hotels banner. Overall, he is optimistic about the future of Irish tourism, and particularly enthused by the opportunities offered by the push to develop and promote the 'Wild Atlantic Way.'

"Sitting here in the west of Ireland, I feel that the Wild Atlantic Way can be the greatest selling product of all time for Ireland. If we do it right - god only knows what the opportunities are," he says, pointing to the potential to attract new visitors from European countries like the UK and Germany, and also from across Asia.

Mr McEniff also praises the collective marketing approach that the scheme has employed. He adds that we should take this approach more often when selling the country to visitors:

"We it comes to tourism I believe that there should be no county boundaries. We should see it as a bigger product because we have an awful lot to offer here in the various parts of Ireland."

He continues, "Maybe we don't have as much infrastructure here as they have down in Kerry, but we'll grow it."

Talk soon turned to football, and McEniff aired some of his concerns about today's tactics, saying the defensive style mastered by Jim McGuinness is "spoiling the game."

You can find weekly highlights from Down to Business our show page.