According to a recent study consumers will download over ninety billion Smartphone apps this year, spending close to 11.6 billion euro.

 What role do apps play for Irish business? How do you know if it is worth your while making an app?

Bobby speaks to three people who are all very familiar with what is involved in making an app; Aidan McCullen is Head of Digital for Communicorp (the parent company to 6 Irish radio stations including Newstalk), Patrick Ward, Business Manager for Windows 8.1 and surface devices and Mark Hughes co-founder of Style-Eyes.