Male shoppers in Paris got more than they bargained for when they had their ball sack cupped by female strangers in the street.
The daring stunt by a French hand sanitizer company saw three women grab a handful to raise awareness of prostate cancer.
Company Merci Handy arranged the campaign on the streets of Paris to promote Movember in a whole new way.
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The men's reactions are comical, as some look completely shocked by the daring move, and one actually reaches for the girls' boobs in response.
Each touch raised 10 euros for the cause and the girls ended up raising around £430.