Can our minds be changed about what the swastikas stand for?
The International Raelian Movement in New York are challenging us to think again about what this controversial symbol means.
The organisation took the unusual step by flying the banner over beaches in New York City and on Long Island.
Some beachgoers were appalled and officials fielded complaints about the banner that featured swastikas, a peace sign, a Star of David and a "pro-swastika" message.
The International Raelian Movement tries annually to remind people that before Adolf Hitler's rise, the swastika was an ancient symbol of well-being to Hindus and Buddhists, among others. The Raelians — who believe human beings were created by extraterrestrials — have faced controversy over similar swastika banners in summers past.