It seems the UK's new British polar research ship may not, after all, be christened Boaty McBoatface after all - despite unprecedented interest in a joke that became very serious indeed.

Despite winning an online poll by a huge majority - and 124,109 votes - the British Science Minister Jo Johnson advised that all names will be reviewed followed some "very imaginative" public suggestions.

Spotting a gap in the aviation social media market, Aer Lingus have posted a tweet entitled "Fleet goals" containing a picture of one of their A330-200 planes with a slightly familiar name.

Fleet goals. pic.twitter.com/6hKVJfjtZT

— Aer Lingus (@AerLingus) April 18, 2016

This has definitely become a thing, hasn't it.