The research company Amárach is marking 25 years in business.
An event was held last night in Dublin city, which was attended by senior executives from private and public firms, politicians, civil servants and friends of the company.
Public Expenditure Minister Paschal Donohoe, who was guest speaker, praised the firm's longevity.
"Education, education, education. I cannot emphasise it enough," he said.
"What is happening in every classroom in the country is what will power our future.
"I have the utmost respect for anyone running an SME, creating business and employment," he added.
Amárach Research CEO Michael McLoughlin reflected on the agency's journey over the past quarter of a century.
"In addition to bringing insights on the trends and changes in Ireland over the past 25 years, it has been a fascinating time to run a business," he said.
"With our team we have successfully steered the business through peaks and troughs.
"The changes that we are identifying for our clients are often just as relevant and real for us as we run this business," he added.
Amárach Research Chairman Gerard O'Neill noted: "Just as in 1998, we're standing on the precipice of a new era.
"Artificial Intelligence, Big Data, and the Internet of Things are not just buzzwords; they're the building blocks of the next chapter in market research practices," he added.
And let's not forget the ongoing challenges of climate change and demographic trends. Understanding public attitudes towards these issues will be crucial for any business looking to succeed in the coming years."
