A Bank of Ireland advert showing people burning documents in their back garden has been removed after the ASAI upheld complaints against it.
The TV ad centred around customers moving banks and showed a man and woman standing over a burning barrel and throwing papers and other items into it.
A hippo-shaped money jar was also being burnt.
Two complaints were received over normalising "the illegal and environmentally corrupt practice of backyard burning."
The advertisers said the concept was playing to 'romcom' stereotypes and that they had taken some creative licence in the spirit of entertainment.
They said no materials were actually fully burnt in the making of the advert, as they cut away from each shot.
Person holding a TV remote, pointing it at a television. Image: Cottonbro Studios / Pexels.The ASAI said marketing communications should be prepared "with a sense of responsibility to consumers and to society."
The committee noted that except in very limited circumstances, the backyard burning of waste was "illegal and subject to prosecution."
Several complaints were also upheld over so-called influencer Instagram posts, and a lack of advertisement or marketing labelling on them.
A complaint was also upheld against tanning brand Tan Organic, which claimed it was 'vegan certified and made from 100% natural ingredients.'
One complainant considered this misleading as the product included honey, which is not vegan.
Read the complaints in full here
