Barbenheimer, the much-awaited dual-release of the Barbie and Oppenheimer, hits cinemas across the island today.
After months of international press tours, viral social media promotion and a flurry of positive reviews, Barbie and Oppenheimer are debuting on Irish screens today.
The Internet phenomenon surrounding the release of films that are dramatically opposing in genres began many months ago.
Barbie – a live-action adaptation of a much-loved iconic children's toy – stars Margot Robbie and Ryan Gosling, with direction from Greta Gerwig.
Christopher Nolan's Oppenheimer is led by Irish actor Cillian Murphy and details the life of physicist J. Robert Oppenheimer, who spent years developing and designing the atomic bomb.
Irish cinemas are preparing for the influx of cinema-goers to arrive, with The IFI announcing that, for the first time, they will be selling popcorn in-house to purchase with tickets.
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The Irish premiere of Barbie took place at The Stella, Rathmines on Wednesday, while Oppenheimer debuted at the IFI Cinema, Temple Bar, last weekend.
Cillian Murphy did not attend the premiere, as planned, due to a series of strikes by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) because of issues with residuals from productions.
Both films have received positive reviews from critics since their initial international release.