Bauer Media Group has announced that it will acquire Clear Channel Europe-North - a significant player in the Out of Home media sector.
The transaction is expected to close in 2025.
The acquisition of Clear Channel Europe extends Bauer Media’s European coverage and strengthens its core media related businesses.
Holding a strong portfolio of highly digitised assets, Clear Channel Europe gives Bauer Media an additional offering in 12 markets - the United Kingdom, Belgium, Denmark, Estonia, Finland, Ireland, Latvia, Lithuania, the Netherlands, Norway, Poland and Sweden.
This includes seven markets where Bauer Media already has an established presence, as well as five new markets for the company.
The transaction also enhances Bauer Media’s growing digital market offering and expertise.
More impactful campaigns
The addition of Clear Channel Europe will widen Bauer Media’s offer to advertisers, with more consumer touchpoints, enabling the delivery of more impactful campaigns across the European region.
Clear Channel Europe’s leadership team will continue to lead the Out of Home operations and their 1,400 staff.
“The acquisition of Clear Channel Europe represents a pivotal step in advancing our Group’s refocused strategy,” Bauer Media Board Chair Yvonne Bauer said.
“By enhancing our core media and related businesses while investing in our digital transformation, this move broadens our capabilities and strengthens our position as a major player in the highly competitive media industry.’
‘’Bringing together our two companies’ offerings will enable us to reach 350 million consumers through 200 magazine brands, 150 Audio brands, and 110,000 Out of Home sites across Europe.
“This expands the scope of what we can offer advertisers, in turn giving them the opportunity to amplify the impact and relevance of their campaigns in an increasingly connected and digital world.”
Working together
Bauer is looking forward to welcoming the Clear Channel team to Bauer Media, Ms Bauer said.
“Together, we will create a comprehensive and innovative media offering that meets the evolving needs of our advertisers and audiences across the region,” she continued.
“We look forward to joining Bauer Media to build upon the strong foundation that we have established in these European markets as a part of Clear Channel Outdoor,” Clear Channel Outdoor UK and Europe Chief Executive Officer Justin Cochrane said.
“The consistent top-line performance of our Europe-North assets year-to-date underscores the growing demand in these markets and the dedication of our teams to executing for our clients and partners.”
Image: Bauer Media Group logo
