British students are being urged to pee while showering as a way to conserve water.

The 15,000 students at Britain’s University of East Anglia are being urgedto let it all out while taking their morning showers.

A campaign called “Go with the Flow” urges students to urinate while bathing in shower stalls as a way to save water by reducing the number of toilet flushes.

“Over a year, we would save enough water to fill an Olympic-sized swimming pool 26 times over,” said Chris Dobson, who spearheaded the initiative with classmate Debs Torr, according to the BBC.

“We’re trying to challenge conventional behavior, to start a debate on a resource that we largely take for granted,” he said.

Unsurprisingly, the campaign has been somewhat divisive.

Perhaps it’s not unlike the famous episode of ‘Seinfeld’ in which George and Elaine face off over whether or not it’s disgusting to pee in a public shower.