Brown Thomas has announced details of its new Dundrum store, with the retailer saying the shop will feature fashion rental and handbag & shoe repair services.
The new 62,000 square foot store, which opens today, will be located at the former House of Fraser site in Dundrum Town Centre.
300 new staff are expected to be employed at the store, along with 100 existing staff.
Brown Thomas is pledging a focus on sustainability at the new shop - joining several other prominent retailers who've introduced 'repair and resell' services in recent years.
Store director Mark Limby spoke to Breakfast Business with Joe Lynam about the new shop.
He said: “We’ve had a smaller business in Dundrum before, which has been really successful.
"We’re really pleased we’ll be able to open our new store with around 62,000 square foot and a €12 million investment.
“One of our key focuses for the business is around sustainability."
He said the shop will be offering a new handbag restoration service, while the retailer's existing ‘sneaker restoration’ service will also be available at the new store.
In terms of the rental service, Mr Limby explained: “It means that instead of buying [the clothes], you’d actually be able to rent it for a day, a couple of days, or even a week or so."
Customers will also be able to bring used handbags into store to exchange them for a gift card.
Brown Thomas initially announced plans for a 'flagship' Dundrum store in 2020, with the shop initially planned to open in the first half of 2021.
Penneys has also recently announced plans to relocate and expand its Dundrum store, also using some of the space formally occupied by House of Fraser.
