Bus Eireann have introduced a fleet of brand new luxury coaches to kick off their 'Like the car, only better' campaign.

In a bid to get more commuters out of the car and onto public transport, the company has bought 20 buses at a cost of €460,000 each for their Expressway network.

The Independent reports that the coaches, with 4G internet, reclining leather seats and power sockets will be used across 23 intercity routes from next week.

"The bespoke design cues, in addition to the latest emission reducing technology, air conditioning and LED uplighting, are all part of a major rebrand to show that the new top of the range coaches really are like the car, only better," a spokesperson said.

"The 20 new coaches will go into service on Expressway’s 23 intercity routes next week. Another 40 premium coaches will be delivered for the Expressway network throughout 2015, and into 2016."