Use social media, they said. Reach the widest possible audience at no cost, they said. What’s the worst that could happen?
Well, as these 14 epically cringe-worthy social media fails of 2014 go to show, a lot of embarrassment.
Even the most high-profile brands can make some blunders online, made all the more galling given the budgets and teams of social media experts behind the click of a mouse that will live in infamy. So here’s a look at how not to grab headlines in 2015...
1: Ryanair responds to "emotional baggage"
@RyanHand_ Hi Ryan, which airport is this happening at? IK
— Ryanair (@Ryanair) December 29, 2014
2: RTÉ's 'The God Slot' fails. Then fails worse.
3: #CosbyMeme
@BillCosby #CosbyMeme i raped 13 women, allegedly pic.twitter.com/k2k68g4g0y
— Parasram Maharaj (@ParasramMaharaj) November 20, 2014
4: Let's remember the 1916 Rising by forgetting all the important stuff
They say it was just a teaser. And now, like its depiction of the rebel leaders, it no longer exists.
5: Brian McFadden's 'Toy Show' pay cheque
6: Martin Luther King had a dream
7: "You had pizza"
8: Richard Dawkins advises you to "go away and learn how to think."
9: "By the way my Twitter got hacked..."
By the way my Twitter got hacked somebody is threatening to release new music I've worked really hard on. Nothing comes out until I'm ready.
— Rita Ora (@RitaOra) October 31, 2014
10: Way to go, Malaria!
11: When unfortunate advertising campaigns meet unforgettable dates on the calendar
12: Getting run over by Justin Bieber. Twice.
13: Trump stumped by British serial killers
14: Let the Rivers run - Joan plugs the iPhone from beyond the grave