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Cut-the-Cost: Here's how to beat the 'pink tax'

This week we're taking a deep dive into price differences between products marketed at men and women
Jack Quann
Jack Quann

00.01 6 Nov 2023


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Cut-the-Cost: Here's how to be...

Cut-the-Cost: Here's how to beat the 'pink tax'

Jack Quann
Jack Quann

00.01 6 Nov 2023


Share this article


We all put bathroom and beauty items in our shopping basket without thinking twice, but can you save depending on which type you buy?

As the cost-of-living crisis continues to bite, Newstalk is here to show you the best ways to save on your bills.

Cut-the-Cost offers tips and advice on everything from your phone bill  to broadband, streaming services and even your weekly shop.

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This week we're taking a deep dive into price differences between products marketed at men and women, or the pink tax.

We compared prices in Boots, one of the country's largest pharmacy chains, to see just what the price difference is on some essential items.

Deodorants

Men's Sure Men Nonstop Sensitive Antiperspirant Deodorant Aerosol 250ml: €3.99

Women's Sure Women Nonstop Antiperspirant Deodorant Aerosol 250ml: €3.99

Razors

BiC 3 Sensitive Razors 8 pack: €5.49

BIC Soleil Colour Collection Disposable Women's Razors 8 pack: €8.49

Multivitamins

Centrum Men Multivitamins and Minerals - 60 Tablets: €17.99

Centrum Women Multivitamins & Minerals - 60 Tablets: €17.99

Shower gel

Women's Dove Pampering Shea Butter & Vanilla Body Wash Shower Wash 450ml: €6.49

Men's Dove Men+Care Extra Fresh Bodywash 400ml: €5.99

Moisturiser

Clinique For Men Maximum Hydrator 72-Hour Auto-Replenishing Hydrator 50ml: €49.00

Clinique Moisture Surge 100H Auto-Replenishing Hydrator 30ml: €35.00

Hair dye

Just For Men Hair Colourant, Natural Light Brown: €7.99

Garnier Olia 4.0 Dark Brown No Ammonia Permanent Hair Dye: €12.49

Shampoo

Men L'Oreal Men Expert Stress Resist Shower Gel (for Body, Face and Hair) 400ml: €5.99

Women L'Oreal Paris Elvive Hydra Hyaluronic Shampoo for Dry Hair: 400ml €7.99

Perfume/aftershave

Men DIOR Sauvage Eau de Parfum 60ml: €89.00

Women DIOR J'adore L'Or Essence de Parfum 50ml: €176.00

Money and receipts Money and receipts. Image: Daniele Mezzadri / Alamy Stock Photo

MEP for Midlands-North West Maria Walsh has said the pink tax has been raised at EU-level.

"From my research, and from my living as a woman, sadly pink tax is a system of discriminator pricing on products and services based on gender," she said.

"You have wide reports that a female could spent well over €1,300 a year more than a male when you look at shopping to dry cleaning to hair cuts.

"We're hearing it and we're seeing it, which we welcome, more and more coming from right across the political house.

"Myself in the EPP Group working with colleagues like Maria Spyraki, an MEP from the Mediterranean part of the EU... along with Francis Fitzgerald has really striving to raise awareness with this [and] push the Commission to have a standard pricing right across the EU."

Ms Walsh said one such example is pricing of period products.

"You have, let's just say, period products the VAT on that would be very, very different if you look at Hungary to ourselves," she said.

"While we abolished it earlier this year, you've some countries that are charging well excess of 27%, to 4%, to 9% depending on where you are.

"Untimely with this pink tax is the imbalance that we have as women, buying anything from body wash that a male could walk in and buy the exact same but on a different shelf and driven to him, versus us paying a much higher rate for that."

'Power of the consumer'

Ms Walsh said some companies are making a conscious decesion around pricing.

"This is where the power of the consumer comes from," she said.

"You have some companies that are doing phenomenal work at making sure there's a gender balance, that the female is not paying more in comparison to men.

"Sadly you have predominantly larger corporations, when you look at the likes of period products... you could also see an increase [in the price] of the product itself.

"So, the consumer is not seeing the VAT abolishment or the percentage drop because the actual product hasn't changed.

"The retailer is adding it on to the consumer at the end of the day, really defeating the purpose of what we try and do."

Ms Walsh said untimely people should be shopping around and taking note of even pricing.

"Where do we go, what should we be buying, is there companies we should be celebrating, endorsing?" she said.

"That we're really taking back that power and not at the helm of a retailer or a producer who's charging far too much when it comes to female products," she added.


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Bathroom Beauty Items Cut-the-Cost Pink Tax Savings

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