Move over selfies it is all about the delfie. The no make-up selfie has dominated social media site Twitter for the last two weeks - raising over €1 million for the Irish Cancer Society.
Now our furry friends are doing the same for Irish Guide Dogs. To get involved take a selfie of your dog and text WOOF to 57500.
You will be charged €2.50 per text plus a standard rate. Irish Guide Dogs say €1.90 of that will go to them after VAT and operator fees are deducted.
Hollys #doggyselfie for @irishguidedogs #StayStunning pic.twitter.com/9OzQXfYM2F
— Conor McGrath (@ConConMcG) April 2, 2014
They provide services to people who are vision-impaired and children with autism.
It comes after the organisation was forced to close its assistance dog programme for children with autism for a second time.
@irishguidedogs Ziggy and Chicas #Delfie Text "Woof" to 57500 pic.twitter.com/Pj2NKedWgE
— Shananne Smith (@shananne_smith) April 2, 2014
The charity made the announcement this morning, on World Autism Day, saying it was down to a lack of funding.
Irish Guide Dogs says there was a huge over-demand for assistance dogs with a two to three year wait-list.
There are currently 240 families in Ireland with autism assistance dogs.
