With Christmas out of the way, chocolate lovers have turned their sights to Easter as the much-loved Cadbury’s Creme Eggs hit the shelves for the next three months.
However, fans of the sickly-sweet fondant-filled snack may be surprised to learn that the company's US owner has discreetly changed the recipe.
Kraft Foods has stopped using Cadbury’s Dairy Milk for the shell, and instead is using a “standard cocoa mix chocolate” – The Sun revealed in its ‘eggsclusive’ earlier today.
A spokesman for Kraft told the paper: "It's no longer Dairy Milk. It's similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we've used it this year.
"The Creme Egg has never been called the Cadbury's Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used.”
Creme Egg aficionados have taken to Twitter to complain about the revelation: “First they stop making chocolate coins, now Cadbury's have changed their Creme Egg recipe. Terrible start to a Monday,” said one user.
It is not proving a good year for fans of the gooey chocolate treat: many people have already voiced their disappointment that the old multi-packs of six have been replaced with boxes of five - despite the fact that many retailers are selling them at the same price.