Suggestions that tourists should visit more sites around Ireland, and avoid tourism 'choke points', are easier said than done.
That's according to travel expert Eoghan Corry, who was speaking as France announced plans to regulate visitor flows at its most popular sites in a strategy against "over-tourism".
The country's Tourism Minister Olivia Gregoire said France needed to better manage the peak-season influxes.
France is the most visited country in the world in terms of international tourism.
Eoghan Corry told The Pat Kenny Show it is important to manage the messaging properly.
"You end up telling people to come at different times," he said.
"How do you distribute your international tourism offering?... They all have regions that just don't get enough tourists.
"It's a common problem internationally".
'Tourism choke points'
Eoghan said people are sticking to what they know.
"Since the arrival of the internet, you would have thought there would be a democratisation of tourism - that people would find little hidden jewels all over - we've actually seen the opposite," he said.
"We've seen the tourists generate to the same 20 or 30 spots worldwide, take their Instagram photograph and move on to the next one".
An aerial view of the Cliffs of Moher in Co Clare in June 2015. Picture by: scenicireland.com / Christopher Hill Photographic / Alamy Stock PhotoHe said this is a debate which could be opened here.
"It's a debate within Ireland as well, by the way, we do have over-tourism choke points," he said.
"Where does the benefit go? What sort of pressures does it put on the system?
"We would have six tourist attractions in Ireland that would have over one million visitors, [France has] six that have over three million.
"Their issues isn't really getting people to and from those; it's the queueing, it's the management of the crowds there.
"The spend... a lot of people say the spend doesn't disperse enough".
'Dublin does very well'
Eoghan said the Irish market is "very imbalanced" when it comes to getting tourists to move around.
"Very easy to say, very difficult to do," he said.
"You get just over 37% land in the Wild Atlantic Way... Dublin does very well, it gets about 35% of our tourists.
"The Ancient East gets 14%... the six counties of Northern Ireland gets 11%.
"Then you have, what one of the comedians calls the 'Wet Middle' - the Hidden Heartlands - 2.5% of our international tourists.
"[It's] very easy to say, 'We should get that up' but it's really hard.
"International branding is all about those fantastic west of Ireland locations, it's not about Longford/Westmeath.
"It's something easier to say than to deliver".
"If you start messing with a successful tourist business... it's very hard to repair it if it starts going wrong," he added.
Listen back here:
