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'Extremely expensive' €90 sandwich sells out within hours at Dublin restaurant

Prices in Dublin may be expensive, but it's still not every day you hear about a €90 sandwich g...
Stephen McNeice
Stephen McNeice

11.56 22 Mar 2021


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'Extremely expensive' €90 sand...

'Extremely expensive' €90 sandwich sells out within hours at Dublin restaurant

Stephen McNeice
Stephen McNeice

11.56 22 Mar 2021


Share this article


Prices in Dublin may be expensive, but it's still not every day you hear about a €90 sandwich going on sale - let alone selling out within hours.

A typical sandwich at Hush in Rathmines costs well under a tenner.

However, the restaurant received particular attention last week when they put a special offering up for sale - a grade A5 wagyu beef sandwich.

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The beef is breadcrumbed and fried, and served with an Asian dressing on crispy white bread.

The restaurant imported enough of the premium Japanese beef to make ten sandwiches (nine for customers and one for the chefs themselves), and they sold out quickly when they went on sale late last week.

Jules Mak, owner of Hush, told The Pat Kenny Show the beef used is 'probably the most expensive cut you'll find'.

He explained: “[The cows are] fed a lot of milk by hand… they get massaged, apparently… they get to wear coats in the winter. They’re living in luxury.

“[The meat is] really tender - it has got the texture of probably butter. Very flavoursome, and really juicy. It’s just beautiful.

“I’ve been fascinated by wagyu for years… we decided to buy a bit in, and just sell it and see."

Jules said they though they'd 'get a bit of scrutiny' when they put a €90 sandwich up for sale.

However, he said the response was brilliant - with people 'jumping' for it.

They sold out of their supplies, and had to turn away another 10-15 people who were looking for it.

Despite Hush only opening in late August and amid ongoing restrictions, Jules said business has been 'brilliant' - with 14 chefs working at the restaurant.

He added that the wagyu sandwich is something the restaurant will now likely try again in the near future due to the popularity of their initial batch.

'Extremely expensive' €90 sandwich sells out within hours at Dublin restaurant

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Main image: Hush's wagyu beef sandwich. Image: Hush / Instagram

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