Nearly one in three voters have yet to decide how they will vote in next Saturday's general election.
That is according to a new poll for PR360 by Amarach Research.
Some 11% more men than women have made up their mind on who they will vote for, the poll suggests.
While those over the age of 55 have the lowest level of undecided voters.
It shows some 26% of people have changed their mind on how they will vote.
Over one-third (34%) of those aged 18 to 24 have changed their voting preferences, the largest of any age grouping.
While 96% want 'change' - with public services and quality of life the key change driver - rather than the political make-up of government (21%).
And only 13% want change to mean 'more money in my pocket'.
In addition, 11% more women than men want to see better public services and a better quality of life, with those over-55 most likely to want to see these improvements (69%).
A majority (61%) of respondents say they are not swayed by political party election promises when deciding who they will vote for.
And in terms of interest in the campaign, 40% of respondents say they have 'tuned out'.
Those aged 18 to 24 are most disengaged at 44% - with 11% more women than men saying they have lost interest in the campaign.
Amanda Glancy is PR360's director of policy and campaigns.
"Two of the big takeaways... are to be found in the extent of respondents who want to see change through an improvement in public services and a better quality of life, and also the significant number of respondents who have changed their voting preferences since the start of the campaign.
"On the first issue, what represents change in the minds of voters, a large majority of all respondents chose better public services and quality of life.
"This is three times more than those who want a change in the political parties that make up the next government and over four times more than those who want to see a change which will result in voters getting more money back in their pockets.
"This poll indicates that a larger proportion of voters favour better public services; their preference will be borne out if we see large swings to parties more invested in increasing public services funding than others."
The poll was taken on Friday January 31st.