Global wedding planning company The Knot Worldwide is to create some 100 new jobs in Galway.
It is to establish an operations centre and create the positions over the next few years.
The project is supported by the Irish Government through IDA Ireland.
Led by CEO Tim Chi, The Knot Worldwide delivers wedding marketplaces, websites, planning tools, registry services and more to over 20 million monthly unique visitors in 15 countries.
The new roles will include content writers, community forum support and customer support staff.
The firm has more than 40 years of experience and has helped more than 40 million couples plan their weddings.
It also includes lifestyle brands The Bump for pregnancy and parenting, GigMasters for bringing important celebrations to life with entertainment vendors, Lasting for building healthy and happy marriages and How They Asked for proposal inspiration.
Image: The Knot WorldwideThe company has US offices in New York, Washington DC, Connecticut, Texas and Nebraska.
It also has an international presence in Barcelona, Guangzhou, China and Gurgaon, India.
Jessica Finnefrock is executive vice president of global business operations: "We couldn't be more thrilled to expand our global footprint with a new office in Galway.
"We've been extremely impressed with the talent from this city, are grateful for the opportunity to partner with the IDA and the city of Galway, and are excited for the invaluable work this team will do to help our local wedding business professionals better connect with couples and ultimately grow their businesses."
Minister of State Sean Kyne said: "The Knot Worldwide is a long established company, a global leader in its field and its decision to locate in here is a further endorsement for Galway as a prime location in the areas of marketing, advertising and analytics.
"I would also like to compliment both the IDA and the Portershed in keeping Galway at the forefront of these areas through the delivering of projects such as The Knot Worldwide."
