Grandparents are to be targeted with a new drive on healthy eating for children.

1/4 of children are overweight or obese by the time they turn 3-years-old. Safefood is running a number of campaigns to tackle the problem.

From September, the plan is to remind parents and grandparents that treats should not be an everyday food.

Focus group research of parents by Safefood showed parents of children would find it difficult to ask the grandparents to say no to their grandchildren.

Director of Human Health and Nutrition with Safefood is Cliona Foley-Nolan. But she says it is not about blaming anyone.