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US firm Hershey to invest in Irish snack company Fulfil

The US confectionery giant the Hershey Company is investing in the Irish-based snack brand Fulfil...
Stephen McNeice
Stephen McNeice

09.51 19 Aug 2019


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US firm Hershey to invest in I...

US firm Hershey to invest in Irish snack company Fulfil

Stephen McNeice
Stephen McNeice

09.51 19 Aug 2019


Share this article


The US confectionery giant the Hershey Company is investing in the Irish-based snack brand Fulfil.

Fulfil, which has its headquarters in Dublin and specialises in protein bars, says the US firm is making a minority investment.

The Irish company is now expected to expand beyond the 10 countries - including European countries and Australia - it has launched in since 2016.

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Brian O'Sullivan, CEO of Fulfil Holdings, said Hershey's investment is an "exciting milestone" and will help their expansion plans.

He said: “Our objective is to deliver great-tasting, nutritional snacking products to consumers worldwide.

"Over the last 18 months we have built a highly capable management team and have developed an aggressive expansion strategy based on a thorough understanding of our target consumer."

The latest announcement comes a year after AIB made a minority investment in Fulfil.

The Irish snack company has reported revenue of more than €20 million in recent years.

Main image: A logo sign outside of a facility occupied by The Hershey Company in Hazle Township, Pennsylvania. Picture by: Kris Tripplaar/SIPA USA/PA Images

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