The increased costs of the weekly shop are the most common financial impact experienced by consumers, according to new Aviva research.

Rising inflation prices have led to increased costs in groceries, bills and general cost-of-living expenses.

A new study by Aviva has revealed that the increased cost of the weekly food shop is the most common financial impact experienced by 77% of consumers this year, cited amongst 82% of women surveyed and 73% of men.

This has led to consumers reducing the number of times they eat out per week, buying more own brands and reducing savings to help combat rising costs.

Participants also cited increases in energy bills (69%), increased costs of products and services that are purchased regularly (55%), transport costs (47%) and eating out (30%).

Increased costs of mortgage interest repayments were noted by 20% of those surveyed while rent increases were felt by 14% and childcare costs among 6%.

Men vs women

Single women were hardest hit by the increased cost of the weekly shop at 81% – as well as the costs for products and services that they buy regularly (64%) and rent increase (18%).

For single men, 34% said the increased costs of eating out were the most impactful.

34% of households with children experienced the largest increases in their energy bills (72%), transport costs (52%), mortgage repayments (26%) and childcare costs (11%).

Only 7% of respondents to the survey claimed that increased costs had not impacted them at all – highest amongst single men at 15%.

Those aged 55-65 have seen the largest increase in their energy bills at 80% and in the cost of their weekly food shop at 86%.