The new policy comes into effect on January 16th and their is no opt out clause.

but the photo-sharing website wants to clarify its position and said last night that it's not the company's intention to sell images.

It's blamed the language in its new terms and conditions for the confusion - which sparked outrage among many of its users.

Digital Editor with the Sunday Business Post Adrian Weckler says Instagram isn't rowing back on what it intends to do - and users may have simply over-reacted: