According to DrinkAware.ie, we're drinking 20 per cent less now than ten years ago, but we still tend to drink too much, too fast.
It comes as the group launch their 2014 campaign encouraging people to "reclaim your weekend" by arranging activities that don't involve alcohol.
Idea's can be found on www.ReclaimYourWeekend.ie
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Spokesperson for Drink Aware is Fionnuala Sheehan: