One Irishman who lives in Amsterdam has said a plan to keep stag parties away from the city could turn other tourists off.
'Stay Away' is an online campaign aimed at preventing 'nuisance tourism' in the Dutch capital.
It was initially aimed at British men aged 18 to 35 - with another campaign for those from the Netherlands and other EU countries throughout the year.
It means people who use certain online search terms - like 'stag party Amsterdam' - will see ads warning of the risks and consequences of excessive alcohol and drug use.
Campagnevideo Stay Away versie 1 from Gemeente Amsterdam on Vimeo.
Ciaran has lived in Amsterdam for the past year. He told Lunchtime Live people usually avoid the city centre.
"There is this kind of sense of destain towards stag tourism in The Netherlands," he said.
"It's definitely a very generalising attitude that they have.
"At the same time when you go into the city centre of Amsterdam, you really notice the stark difference between the regular residents of the city living on the outskirts - and then the stag tourism that is taking place in the city centre.
"It can be really rowdy, it can be quite disturbing for a lot of people that live in the city.
"I think that Dutch authorities are just trying to crackdown on the amount of drunken debauchery that's taking place".
'Debaucherous tourism'
Ciaran said this has been building up for years.
"I as a resident don't notice it, because when you're living in Amsterdam you kind of avoid the city centre at all costs," he said.
"That's actually because of this type of tourism.
"It's counterintuitive to avoid the central point of a city because of a surge in debaucherous tourism every weekend.
"The Dutch are just being quite pragmatic about it - 'we shouldn't be avoiding our city centre because of this'".
'They need to be cautious '
Ciaran said the city already has rules that could put people off.
"It's very much a stereotype that they're going against... but unfortunately it is a stereotype that is realised.
"The Dutch authorities need to be cautious as to not come across as just being utterly anti-tourism in general.
"I'm always having friends or family coming to visit; and the one thing that a lot of people notice is how expensive accommodation is.
"If you're a homeowner, and you are renting your own home out on Airbnb, you can only rent it out for a maximum of 30 days.
"I'm not saying that's a bad thing - but there are a lot of already implemented laws and regulations about tourism management in the city that make it quite difficult to actually go over to Amsterdam for a weakened.
"I would worry that they aren't doing it in the most welcoming, open-minded fashion," he added.
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