The maker of Jägermeister has been told by a Swiss court that it can legally protect its logo, as it is unlikely to be offensive to Christians.
Jägermeister's distinctive logo is based on the patron saint of hunters - Hubertus - who encountered a white stag with a glowing cross between its antlers.
The Swiss Federal Institute of Intellectual Property had provisionally refused permission to extend the company's trademark protection.
According to BBC, the German firm had been hoping to expand the trademark to cosmetics and entertainment services.
Lower Swiss courts had claimed the logo could offend Christians.
However, the higher Federal Administrative Court has now ruled that the intensive use of the herbal liqueur's symbol has overwritten the religious meaning.
Judges said they did not believe the religious feelings of average Christians would be hurt by the logo, specifically referencing how widely the product's symbol has been used and how well-known it has become.
The lower court decision has now been overruled and officials have been told to grant the requested trademark protections to Jägermeister.
