In association with the Irish Osteoporosis Society, organised by Amgen.

Because every woman deserves to stay strong.

As we grow older, we all want to stay active, independent, and enjoy life to the fullest. But for women over 65, bone health can mean the difference between staying strong or facing a debilitating fracture^,.

This Spring, the Irish Osteoporosis Society and Amgen are relaunching the She Doesn’t Deserve a Break campaign—a nationwide initiative urging women aged 65+ to make time to prioritise their bone health and help break the silence around osteoporosis.

Why Bone Health Can’t Wait

Osteoporosis is often referred to as the ‘Silent Disease’ because bone loss happens without symptoms. You might feel perfectly fine on the outside while experiencing significant bone loss on the inside.

This condition makes bones fragile and more prone to fractures—even from small bumps or minor falls. Women over 65 are at increased risk, and without early detection and proper management, osteoporosis can severely impact mobility and quality of life.

The good news? Osteoporosis can be managed. Taking steps now can help reduce the risk of fractures, ensuring women can continue leading independent, fulfilling lives.

Start the Conversation—It Could Make All the Difference

We want to break the silence around osteoporosis and encourage open conversations about bone health—whether it’s with your Mum, Granny, Aunt, Sister, or Friend.

Campaign ambassadors Mary Kennedy, Jess Redden and her mum Linda Redden, and Orla Walsh, are urging everyone across Ireland to start these crucial conversations and empower women over 65 to take control of their bone health.

Dietitian Orla Walsh emphasises that good nutrition plays a key role in maintaining strong bones:

“Consistently giving your bones the nutrients, they need is crucial,” she explains. “A well-balanced diet rich in calcium, vitamin D, and protein is essential for bone health, particularly as we age. Simple dietary changes, like eating more dairy, dark green vegetables, and fortified foods, can make a real difference. However, it’s important to remember that diet alone is not enough to prevent or treat osteoporosis.” Anyone who may have concerns should talk to their GP.

Pharmacist and content creator Jess Redden understands firsthand why bone health matters:

“My mum Linda has always been the heart of our family—her strength and resilience inspire us every day,” she shares. “But when she broke her arm last year, it was a wake-up call. It made us realise that while her spirit is unbreakable, her bones are not.”

For more information, visit and take the first step toward stronger bones and a healthier future.

References have been taken from irishosteoporosis.ie  and the International Osteoporosis Foundation.

IRL-NP-0325-80005 April 2025