Milk in Aldi and Lidl is on average 10 cents cheaper from today, while Tesco are introducing price cuts from Monday.
A two-litre bottle of own-brand milk in Lidl decreased from €2.19 to €2 today. The supermarket chain said it will see a €3 million saving passed on to its shoppers.
Lidl announced the price cut yesterday evening, their second reduction on milk prices in two months.
Commitment to customers
Aldi announced their own price cuts this morning. A three-litre carton of milk was reduced from €3.09 to €2.95, a two-litre carton was reduced from €2.19 to €2.09, while one-litre cartons will now cost €1.05 instead of €1.09.
Group Managing Director Niall O’Connor said this decision represents Aldi’s commitment to its customers.
“The economic environment remains challenging, and we will continue with our multi-dimensional response, which involves shielding customers from inflation as much as possible,” he said.
Tesco has confirmed it will reduce the price of its two-litre fresh milk by 10 cents from July 3rd. The Tesco own brand two litre of fresh milk will now be priced at €2.09.
'Unsustainable'
The decision to cut milk prices was once again criticised by Irish farmers.
Irish Farmers' Association's Liquid Milk Committee Chair Keith O’Boyle said the further cuts are “unsustainable”.
“The only person that's going to get this hit is the dairy farmer," he said. “We're not immune to cost of living.”
“We have a cost of living as p as consumers as well and unfortunately, we're on both sides... our costs range a lot higher than anybody else's costs.”
Irish Farmers Association’s Dairy Committee Chair Stephen Arthur said farmers are leaving the market as a result.
“When you're milking cows 365 days a year, it's an expensive business to be at like and takes up a lot of labour, law, machinery, a lot of time, a lot of hard work,” he said.
“It's a specialised business because when you're putting milk into a carton, you need fresh milk every day.”