Santa outfits? Boring. Christmas jumpers? The joke wore off a couple of years ago. If you want to stand out during the Christmas season, you need to think outside the box.
Well, that's not exactly true: one group thought inside the box - the selection box to be exact.
Yes, chocolate is as integral an aspect to Christmas as anything else, and that helps these costumes - that joe.ie point out were devised by a group of inventive chaps in Tallaght for a 12 pubs of Christmas tradition - prove a perfect fit.
Even Cadbury themselves were impressed. The 'stocking' picture is a delight:
This has made our day!!! So well made and perfectly modeled :) #SelectionBoxSuits pic.twitter.com/X80THTOFRm
— Cadbury Ireland (@CadburyIreland) December 20, 2014