A man in the USA has died after taking part in a cockroach-eating contest.

32-year-old Edward Archbold won the Florida competition but then died which police are investigating.

He had signed up to eat dozens of giant insects including the roaches.

He was then declared the winner but felt sick shortly after and started vomiting.

He then collapsed in the store and was later pronounced dead at a nearby hospital.

The office of the medical examiner will be performing an autopsy to determine the cause of death.

The contest was held by Ben Siegel Reptiles which offered different prize pythons for whoever could eat the most of different categories of bugs.

The shop later published a message expressing sadness about the death.

“We just met him the night of our sale but all liked him very much” it said.

“He was outgoing and was fun and got the crowd very worked up and excited. We are sorry we will not get to know him better” it added.