At approximately 3.10pm Gardaí received a call that a man had been shot.
The man was seriously injured and was removed to University Hospital Limerick where he was pronounced dead shortly before 5pm.
The scene is currently preserved pending a Garda Technical Investigation.
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The office of the State Pathologist has been notified.
Gardai in Bruff are appealing for witnesses or anyone who may have any information to contact them on 061-382940 the Garda Confidential Line on 1800 666 111 or any Garda station.