The new media levy will ensure programming and voices that 'reflect Irish life' will be protected.
That's according to Larry Bass, producer and CEO of ShinAwiL, who was speaking as the existing TV licence is to be replaced by a wider media levy.
However reports say there is division on how the new system will work.
The Irish Examiner says the Government is divided on how much extra funding should be diverted, as it could result in a hike in the cost.
Larry told Newstalk Breakfast even if people don't watch TV, they still consume Irish content.
"There's very few people in Ireland who don't watch television.
"They may not watch RTÉ television, but they're watching television.
"An increasing number of people who watch Netflix also watch Irish content online.
"So they may not be watching it on a terrestrial channel, but they're watching it online."
He says the levy should help protect that content.
"I think what we're trying to do here is make sure we have got Irish content - and there will be, in the whole media tsunami of content that's out there, there will be some that reflects Irish life, Irish content.
"And I think we're looking at a media charge that'll go towards some national newspapers, making sure that there is proper debate in news - and also local and Irish radio".
He says there needs to be robust plans in place.
"I'm hoping that the report has engineered some sort of look and feel of what a new charge would look to be a more equitable way of spending those funds.
"The idea would be that it will be spread wider, but it will be collected wider.
"So by spreading that collection net, there will be a more robust collection system".
And he believes people want to pay to see indigenous content.
"It's been kicked down the road for years and hasn't been grasped, this particular nettle.
"But right around the world people want to have a charge to protect indigenous, national content".
Citing a referendum in Switzerland, which would have abolished the TV licence, he says people there "voted overwhelming to retain it".
