The Bord Gáis Energy Theatre in Dublin has renewed a seven-year sponsorship deal.

Utility company Bord Gáis Energy has announced the extension of its sponsorship of the theatre until 2026.

The venue entertains half a million theatre-goers annually.

Under the deal, Bord Gáis Energy will continue to have exclusive naming rights, as well as benefits for its Reward Club Customers.

The partnership was originally launched back in 2012, when the venue was known as the Grand Canal Theatre.

The new deal is said to in line with the last sponsorship agreement, reportedly costing around €4.5m.

Mark Prentice, interim managing director of Bord Gáis Energy, said: "At Bord Gáis Energy we‘re committed to offering value and choice for customers, and our sponsorship assets provide us with a platform to reward them with unmissable experiences.

"Since the Bord Gáis Energy Rewards Club launched in 2012 it has grown to over 275,000 members and given back over €10m in savings to customers."

"We're delighted to be extending this partnership until 2026 and look forward to another great seven years working with Crownway Entertainment, Live Nation and the Bord Gáis Energy Theatre team to enhance the experience of both theatre goers and our customers"

John Gallagher, chairman of Crownway Entertainment, added: "This has been a great partnership and its extension is an endorsement of the quality and value of the product and of the staff operating the Bord Gáis Energy Theatre.

"As owner of the theatre, Crownway is committed for the long term to continually invest in making it a world class entertainment venue and a landmark building for the city."

The theatre has entertained over 4.5 million theatre-goers since opening in 2010.