Investors don’t seem too confident about the new Nokia smartphone.

Shares in the Finnish company have tumbled after the Lumia 9-20 which uses Windows 8 was launched in New York today.

If the phone fails to appeal to consumers, it could be the end for the company, which has lost market share to Apple, Samsung and Google.

Nokia’s posted losses of €3 billion and seen its shares fall 60% in the last 18 months.