Stamps that taste and smell like chocolate went on sale in Belgium yesterday.

Cocoa oil is infused on the back of the traditional stamp so people are in for a treat when they go to lick the usually dull tasting paper.

Smell and taste experts from Switzerland, Germany and the Netherlands joined forces to make the novelty commodity.

Over 500,000 special paper stamps printed on special paper with the cocoa scented varnish and glue are in circulation.

The stamps are available in five limited varities - sprinkles, chocolate, Nutella, rough pieces and chocolate bars. A set of five stamps will set buyers back €6.20.

“The idea came because we did already stamps with flavour a couple of years ago and we had a lot of success. And this year we wanted to promote the chocolate and we used the system again and we have now, instead of having only the flavour, we have also the taste,” Pierre Leempoel, manager of stamps production in Belgium said.

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