Paddy Power's advert - offering punters their money back if Oscar Pistorius is cleared of murder - has become the most complained-about UK commercial of all time.

The Advertising Standards Authority's demanded the bookmaker pull the ad immediately after it received more than 5,200 complaints.

Here in Ireland, the General Manager of the Adapt Women’s Refuge in Kerry, Anne Marie Foley, says the ads are in very poor taste given the fact that a woman died.

Pistorius denies murdering his girlfriend.

She says Paddy Power should acknowledge they’ve made a mistake and remove the ads.

Newstalk's Business Editor, Ian Guider, asked Patrick Kennedy, the Chief Executive of Paddy Power, if this was the kind of controversial marketing strategy they planned.