Penneys operator Primark has opened a new store in the Slovenian capital, Ljubljana.
This is the first Primark outlet to be opened in Slovenia, and marks the company's entry to the Central and Eastern European market.
It brings the total number of Primark stores to 372 across 12 markets.
Primark has previously announced plans for further expansion and has signed leases for stores in Poland and the Czech Republic.
The new store has created 200 jobs and spans 4,200 square meters of retail space across two floors.
It is fit with 44 cash desks and 48 fitting rooms, free wi-fi throughout, as well as two seating areas.
Primark is an international retailer first established in Dublin in 1969.
It trades as Penneys in the Irish market.
It employs over 75,000 people and opened 16 stores - creating over 4,500 new jobs - in its last financial year.