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Pharrell Williams releases interactive 24-hour long music video

It's been a week for epic, inventive music videos. Bob Dylan's classic Like a Rolling Stone belat...
Newstalk
Newstalk

10.33 22 Nov 2013


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Pharrell Williams releases int...

Pharrell Williams releases interactive 24-hour long music video

Newstalk
Newstalk

10.33 22 Nov 2013


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It's been a week for epic, inventive music videos. Bob Dylan's classic Like a Rolling Stone belatedly received the video treatment, allowing viewers to switch between 16 surprisingly convincing faux television channels. The team behind Pharrell Williams's latest catchy single have gone one better, though, providing viewers with a whole day's worth of video content.

Luckily, you don't need 24 hours to browse through it all. The website hosting the video - appropriately dubbed 24 Hours of Happy - hosts an interactive clock, allowing visitors to flick through lots of footage of people merrily dancing to the song: dancing in buses, down streets, around bowling alleys and more.

For the eagle-eyed viewer, there's a few Easter eggs to find. The song was originally released as part of the Despicable Me 2 soundtrack, and both the series' iconic Minions and lead voice actor Steve Carell show up to break it down themselves. It's more fun to find them for yourself, but Carell makes his appearance not long before sunset.

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Luckily, the song is funky enough to justify throwing it on repeat for at least a couple of dance routines. You can check out the video for Happy yourself by clicking here.

Image: Wikimedia Commons / kallerna


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