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Revealed: Dublin losses as a result of missing out on Euro 2020

It has been suggested that Dublin's loses for pulling out of the Euro 2020 tournament go far beyo...
Jack Quann
Jack Quann

19.48 29 Jun 2021


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Revealed: Dublin losses as a r...

Revealed: Dublin losses as a result of missing out on Euro 2020

Jack Quann
Jack Quann

19.48 29 Jun 2021


Share this article


It has been suggested that Dublin's loses for pulling out of the Euro 2020 tournament go far beyond money.

Ireland had been due to host four matches as part of the multi-city tournament.

The capital's role was cast into doubt after it became clear the Government and the FAI could not commit to having spectators in attendance due to the ongoing restrictions.

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UEFA required at least 25% capacity at stadiums for matches, and Dublin was dropped back in April.

Three of the Dublin matches were moved to Russia, while the fourth was relocated to England.

Ian Mallon is a sports consultant and writer with the Irish Examiner.

He told The Hard Shoulder he has done the maths on this.

"There's an immediate monetary consequence, even in COVID times, with the permission for limited stadiums.

"So say today's game, England versus Germany - one of the top games in world football and one of the oldest rivalries in international football - the consequence of that would have been about €5m.

"So €5m per each game that was going to take place in Dublin, even with restricted attendances.

"That figure is downward from €106m forecasted before COVID.

"The value, in normal times, of all four games in Dublin was €106m - so about €20m-plus per game.

"That would have come form a large influx of maybe 30 to 40,000 international supporters, not to mention the domestic fans who would have travelled up and down from across the country to the game itself".

'Visibility for Dublin'

He also says Ireland is unique in its loss.

"Bilbao gave up the right to host the games, but those games were moved to Seville.

"So Ireland was the only country that gave up the rights to host - Spain still got a piece of it through Seville."

On any reputational damage to Ireland itself, he says this could be across several areas.

"The first impact is to showcase and to benchmark Ireland around the world.

"Today's game... you could reasonably expect an audience of upwards of 500 million supporters - I've been watching football audience figures for many years now.

"So visibility there for Dublin for two hours for what would be a drama - there will be drama at some point in this game, there's no doubt about that, such is knock-out football."

Ian says while there's no real way to quantify how many people who watched the game could visit Ireland, the numbers are high.

"They will survey and measure the amounts of visitors we have here and the reasons why they came.

"And the visibility of Ireland through television, through cinema, movies and through other broadcast media affects one in eight travellers.

"So about 12.5% of people who visit Ireland do so because they've seen Ireland on television".

Revealed: Dublin losses as a result of missing out on Euro 2020

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Main image: Republic of Ireland supporter Paddy Allen (7) celebrates scoring on his friend Johnny Murphy (8) during a kickabout on Havelock Square in the shadow of the Aviva Stadium, Dublin on June 14th 2020. Monday June 15th was the scheduled date for the opening game in Dublin of UEFA EURO 2020. Picture by: Stephen McCarthy/Sportsfile

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Dublin Euro 2020 Ian Mallon The Hard Shoulder UEFA

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