A new rideshare submarine is giving people the chance to explore the Great Barrier Reef in Australia.
Aptly named 'Scuber', the venture is a tie up between the Queensland government and taxi app Uber.
It will cost passengers AUS$1,500 (€925) per person, with a minimum cost of AUS$3,000 (€1,850) per ride.
The cost includes helicopter transfers to and from mainland Queensland.
The Scuber ride itself is an hour long.
Running from May 27th to June 18th, it will provide riders with an unfiltered view of the underwater world.
There are two ways to experience Scuber: people can enter a global competition online - or those in selected Queensland cities can request a Scuber ride directly in the Uber app.
These numbers are strictly limited, so organisers say availability cannot be guaranteed.
The Great Barrier Reef is home to 3,000 individual reefs, 900 islands and over 1,500 species of fish.
It is the size of about 70 million football fields, and represents approximately 10% of all coral reefs in the world.
It is the largest natural feature on Earth, and is the only living structure that can be seen from the moon.
Tourism and Events Queensland's CEO, Leanne Coddington, said: "We're thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience.
"In addition, we're giving several adventure seeking travellers from around the globe, the chance to win a scUber experience for two as part of a global travel competition launched today."
Susan Anderson, regional general manager of Uber Australia and New Zealand, added: "We're looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the Reef for years to come."