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Shopping Trolley Hotline: The best hazelnut spreads

Newstalk's Simon Tierney took up the challenge for The Hard Shoulder
Jack Quann
Jack Quann

19.44 24 May 2023


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Shopping Trolley Hotline: The...

Shopping Trolley Hotline: The best hazelnut spreads

Jack Quann
Jack Quann

19.44 24 May 2023


Share this article


Are you nuts about hazelnut chocolate spread? Well today is your lucky day.

This week's Shopping Trolley Hotline has compared three of hazelnut spreads on the Irish market.

Newstalk's Simon Tierney took up the challenge for The Hard Shoulder.

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He taste-tested three brands on the Irish market: Ferrero's Nutella, Aldi's Nutoka and Tesco's Hazelnut Chocolate Spread.

The Ferrero brand will set you back €2.85 for a 200g jar.

Aldi's Nutoka costs €1.25 for 400g, while Tesco's offering is priced at €1.29 for 400g.

There was a large price differential found: the most expensive product is 139% pricier than the cheapest.

What’s the difference?

Simon noticed one particular word lacking when it came to ingredients.

"You will not find the word 'chocolate' on a jar of Nutella," he said.

"Nowhere on the jar does it say the word 'chocolate'.

"The other two products both describe themselves as 'chocolate spreads'.

"The reason is for this is under Italian law, and Nutella is made in the Italian city of Alba, you have to have a certain percentage content of cocoa in order for any product to be described as chocolate.

"This doesn't meet the grade, so therefore it's not technically chocolate under Italian law".

In terms of content, Aldi's Nutoka actually contains the most chocolate - at 8%.

Ferrero's Nutella contains "considerably" more sugar than the other two: it has 56g of sugar per 100g of content.

"This means that half the jar of Nutella is basically sugar," Simon explained.

Taste test

"I think the Aldi, for the price that it is, is a really strong offering and really good value for money.

"Especially that it's double the volume than the Nutella.

"Also when you eat the Nutella product, it's almost like you're eating the inside of a Ferrero Rocher".

Simon said one element stands out here.

"This week is a particularly striking example of how own-branded products try to mimic the branding of famous brand leaders.

"When I put the Aldi product beside the Nutella product, it's striking - even down to the font that's used," he added.

Listen back here:

Main image: Nutoka vs Nutella. Picture by: Simon Tierney

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Aldi Ferrero Ferrero Rocher Hazelnut Chocolate Spread Hazelnut Spreads Nutella Nutoka Shopping Trolley Hotline Tesco The Hard Shoulder

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