Simon Cowell has reportedly turned to sheep placenta facials in order to retain his youthful looks.

The X Factor star, who has reportedly used botox and recently denied a facelift, has now turned to the £330 skin replenishing treatment.

An insider has claimed that Simon is forever on the look out for the latest health and beauty fad.

Last week, Cowell was reported to have undertaken house cleansing in order to remove negativity from his home.