Facebook is today launching its dating service in Ireland.
The app had already launched across 20 countries, but is being rolled out across much of Europe today.
The dating service is opt-in, meaning users have to choose to access it.
Through the Facebook app, users can create a dating profile and start using the services.
Features include 'secret crush', which allows users to select up to nine Facebook or Instagram friends they're interested in - something kept secret unless the friend adds the original user to their own list.
Generally, however, a user's existing Facebook friends won't be suggested as potential matches.
It also allows for virtual dates, where two matched users can have a video call before meeting up in real life.
The app was originally meant to launch in time for Valentine's Day, but it was delayed amid Irish regulators' data protection concerns.
The Data Protection Commission said they first heard of the feature just 10 days before the planned launched - prompting the regulator to carry out an on-site inspection at Facebook's Irish office to 'gather documentation'.
Facebook has today insisted the app has "safety, security and privacy" at the forefront.
They said: "Facebook worked with experts in these areas to provide easy access to safety tips and build protections into Facebook Dating, including the ability to report and block anyone, as well as stopping people from sending photos, links, payments or videos in messages.
"Current Facebook friends will not be suggested as potential matches or notified that you’ve joined Dating. For example, your Dating profile, Dating messages, and who you like or match with in Dating won't appear on your Facebook News Feed."
Dating app
Alexandra Ryan, CEO and Founder of goss.ie, told Newstalk Breakfast that Facebook has already been a key player in online dating in Ireland - even if people might not have realised it.
She said: "Before this launch, when you logged on to Bumble or Tinder - the two main popular dating apps in Ireland - you are always connected to your Facebook profile.
"That was always there as a way to feel a bit safe - to know you were connecting to someone who was real."
She said the new dating app won't be available on Facebook's desktop site, and needs to be accessed through the app instead.
She noted that the basic features will work similarly to other dating apps in terms of swiping left or right, but will also link in with people's Facebook and Instagram stories.
