South Korean activist Park Sang-hak wants to break the cult of personality surrounding the DPRK's leader Kim Jong-un, and he has a novel way of doing it.
The Irish Examiner reports that Park, a North Korean defector, plans to use balloons to drop 100,000 copies of the recently-released movie 'The Interview' over the North.
The copies, which will be on USBs and DVDs are being financed by Human Rights Foundation, who will visit South Korea in late January for a trial run.
The move is likely to foment an angry response from the Northern regime, which has shot down earlier propaganda-laden balloons.
'The Interview,' which features the fictionalised death of Kim Jong-un, and was pulled by distributor Sony after the company was hacked by North Korea, has recently been made available online and will be screened in select cinemas in Canada on Friday.