Newstalk presenter Ciara Kelly has delivered thousands of tampons to the Advertising Standards Authority for Ireland for her 'Stop the Shame' campaign.

It comes after the Lunchtime Live presenter urged listeners to send in new and unopened sanitary products, tampons or pads to protest the removal of a Tampax ad from the television.

The ASAI banned the ad, which features two women discussing the correct use of tampons, after receiving complaints from viewers.

The decision caused widespread anger and last Friday, Ciara called on her listeners to send her tampons and promised to deliver them to ASAI offices in protest.

Thousands of tampons sent to Newstalk as part of Ciara Kelly’s ‘Stop the Shame’ campaign. Image: Rory Walsh/Newstalk

Almost 13,000 tampons were sent in to the show and, this morning, Ciara made good on her promise.

“I called to their door; I rang on the bell; I knocked on the knocker but no-one came out,” she said.

Thank you to everyone who sent boxes of tampons to Newstalk. Today @ciarakellydoc brought almost 13k tampons to the ASAI in protest. Here’s how she got on #StopTheShame @HomelessPeriodD pic.twitter.com/S5MOJiawh1

— NewstalkFM (@NewstalkFM) August 7, 2020

“No-one wanted to talk to me about the almost 13,000 tampons that were sent into the Newstalk offices.”

Ciara Kelly delivers thousands of tampons to the ASAI as part of her ‘Stop the Shame’ campaign. Image: Rory Walsh/Newstalk

The tampons have now all be donated to the period poverty charity, Homeless Period Ireland.

Ciara said the ASAI was invited on the show; however, the agency said it has no further statement to make on the matter.

The agency has previously said the issue with the advertisement was not its message but the way it was delivered.